2021 BSM Index
TOP 50 BRANDS NIGERIA® 2021
| #46 | Jumia Nigeria |
|---|---|
| BSM Index | 51.5 |
| YoY | +6 |
| CEO | Massimilliano Spalazzi |
| Year Founded (in Nigeria) | 2012 |
| Website | www.jumia.com.ng |
| Head Office | 109, Adeniyi Jones Avenue, Ogba, Ikeja, Lagos. |
| Nationality | – |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | – |
| Employees | – |
| Marketing Budget | – |
Jumia is Nigeria’s number one online shopping marketplace with wide varieties of products from electronics, fashion, home appliances, kid’s items and more and have them shipped directly to your home or office.
The brand also offers nationwide delivery, free returns and has several convenient payment options to choose from, either with your debit/credit cards or cash on delivery.
Jumia was launched in Lagos in 2012 and expanded to five other countries: Egypt Morocco, Ivory Coast, Kenya and South Africa. In 2014, the company launched offices in Tunisia, Tanzania , Ghana , Cameroon , Algeria and Uganda. By 2018 the Jumia brand had presence in 14 African countries
In June 2013, Jumia launched Jumia Travel, a hotel booking platform, and Jumia Food, a food delivery platform] Jumia Deals was launched in April 2015. In 2017, Jumia launched Jumia One, an app that enables customers to pay bills such as airtime. The same year, Jumia launched Jumia Pay, a secure payment for people to shop on all Jumia services.
This was followed by the Jumia lending program, an initiative that allows its vendors to access business loans. Jumia would later partner with Amadeus technology to launch a platform that enables people to book flights.
In 2015, Jumia generated $234 million in revenue, which stands for a 265% growth from 2014. In 2016, Jumia became the continent’s first unicorn being valued over 1 billion USD.] In late November 2018, Jumia partnered with cryptocurrency company Telcoin to enhance payment service capabilities throughout their areas of operation
In April 2019, Jumia went public on the New York Stock Exchange (NYSE) and raised $196 million in net proceeds.
Jumia Nigeria’s ecommerce website, Jumia.com.ng, is ranked number 1,503 in global internet engagement and the thirteenth most visited website in Nigeria in late April 2020, according to Alexa.com
The Jumia story is an example of possibilities, the Naija spirit that keeps you going despite all odds.
