News

African-middle-class-youthful-TOP-50-BRANDS-NIGERIA
25 Apr 24

Africa’s Promising Consumer Market – A Golden Opportunity for Brands

Africa has many times been viewed as a continent brimming with potential, but lacking the immediate consumer power to truly impact global markets. However, that perception is changing drastically. Though faced with myriad economic challenges, this ‘youngest continent’ demographically, according to the World Bank, is experiencing an increase in consumer spending. This is caused by […]
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21 Mar 24

15 Most Consistently Rated Brands in Nigeria

The Nigerian business landscape is a dynamic and ever-evolving one. In this competitive environment, standing out from the crowd and mantaining a top position requires a commitment to excellence and a deep understanding of the consumers. That is what set the top brands in Nigeria apart from others. The annual TOP 50 BRANDS NIGERIA® ranking […]
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Corporate Nigeria, Marina CMS Lagos
24 Aug 23

Essence of the Annual TOP 50 BRANDS NIGERIA®

The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on their promises to consumers. This evaluation constitutes a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its […]
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23 Aug 23

Dangote Again Emerged the Most Valuable Brand in Nigeria

For a record 6th time, Dangote Industries’ unwavering dominance, the esteemed brand has once again secured the top spot as Nigeria’s Most Valuable Brand. This achievement was confirmed by the brand and marketing firm, TOP 50 BRANDS NIGERIA, as part of its comprehensive 2023 Top Brands perception assessment. Dangote Continue to Excel Dangote’s consistent excellence is showcased by […]
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Unilever 100 years
14 Jul 23

Trailblazing Unilever Nigeria Harnessing Purpose for Business And Societal Good

In today’s interconnected world, businesses have the unique opportunity and responsibility to drive positive change. There are pressing societal challenges that only the innovative acumen of businesses can hope to relieve. This is precisely why business and purpose is the new mantra to drive change, engender transformation and ensure sustainability. Business and its purpose extend […]
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07 Jun 23

How to Create the Right Brand Architecture

What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate.  It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the […]
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TOM Image
05 May 23

How to Be a Top of the Mind (TOM) Brand

Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful […]
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04 May 23

Building a Top Brand: Strategies for Success

Creating a top brand is not easy, but it is essential for any business that wants to succeed in today’s competitive marketplace. A top brand is not just a name, it’s a promise of quality, reliability, and consistency that customers can count on. Building a top brand takes time, effort, and a strategic approach, but […]
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