Event Archives - TOP 50 BRANDS NIGERIA®

04 Oct 23

The Resilient Naija Spirit

Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present it in a positive light to a diverse audience beyond its shores. It’s a fusion of cultural elements that gives a nation a unique identity and relevance. This involves utilizing marketing tactics to emphasize specific aspects of a […]

03 Oct 23

Promoting Nigeria as an IWOSS Capital of Africa in this New Era

Nigeria, a nation teeming with over 220 million vibrant population, proudly boasts the title of the giant of Africa and the continent’s economic powerhouse, considering its huge market and natural resources. Amidst this demographic dynamism, an ambitious quest to redefine economic development is underway. Traditionally dominant sectors like manufacturing have witnessed a gradual shift towards […]

23 Sep 22

Marketing Communications Mix In Brief

We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various […]

23 Sep 22

Japan And Soft Power Building Relations And Cooperation

The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard […]

23 Sep 22

Dangote: Most Valuable Brand Nigeria 2022

Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an […]

23 Sep 22

Globacom: Most Popular Brand 2022

Globacom, which recently marked its 19 years of quality services delivery in Nigeria has also emerged as the Most Popular Brand in the country for the year 2022. This was contained in a statement made available to newsmen as part of the public presentation of the 2022 brand evaluation by TOP 50 BRANDS NIGERIA. In […]

06 Feb 20

TOP 50 BRANDS NIGERIA® 2019 RANKING

Brand has become the most important asset of a corporate organisation. It is beyond just beautiful logos and fine fonts. It is a promise! The brand is a statement of who you are and what you stand for. This is what comes to mind when people come in contact with you or any of your […]