Adeniyi Omowunmi, Author at TOP 50 BRANDS NIGERIA®

21 Mar 24

15 Most Consistently Rated Brands in Nigeria

The Nigerian business landscape is a dynamic and ever-evolving one. In this competitive environment, standing out from the crowd and mantaining a top position requires a commitment to excellence and a deep understanding of the consumers. That is what set the top brands in Nigeria apart from others. The annual TOP 50 BRANDS NIGERIA® ranking […]

04 Oct 23

The Resilient Naija Spirit

Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present it in a positive light to a diverse audience beyond its shores. It’s a fusion of cultural elements that gives a nation a unique identity and relevance. This involves utilizing marketing tactics to emphasize specific aspects of a […]

03 Oct 23

Building A Believable Brand Nigeria In A New Era

Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it in a positive light that resonates with diverse audiences. It’s a careful blend of cultural elements that grant a nation a distinctive identity and relevance. This process involves leveraging marketing strategies to highlight specific facets […]

03 Oct 23

Promoting Nigeria as an IWOSS Capital of Africa in this New Era

Nigeria, a nation teeming with over 220 million vibrant population, proudly boasts the title of the giant of Africa and the continent’s economic powerhouse, considering its huge market and natural resources. Amidst this demographic dynamism, an ambitious quest to redefine economic development is underway. Traditionally dominant sectors like manufacturing have witnessed a gradual shift towards […]

08 Sep 23

Automobile Brands: A Fascinating World of Wheels

Automobiles…. A piece of machinery created by mankind to ease the strain given by transport of people and commodities. By the end of January of the blooming year of 1886 where the first combustion engines were built right after the release of steam engines, Mr. Carl Benz, the former owner and founder of today’s well […]

24 Aug 23

Essence of the Annual TOP 50 BRANDS NIGERIA®

The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on their promises to consumers. This evaluation constitutes a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its […]

23 Aug 23

Dangote Again Emerged the Most Valuable Brand in Nigeria

For a record 6th time, Dangote Industries’ unwavering dominance, the esteemed brand has once again secured the top spot as Nigeria’s Most Valuable Brand. This achievement was confirmed by the brand and marketing firm, TOP 50 BRANDS NIGERIA, as part of its comprehensive 2023 Top Brands perception assessment. Dangote Continue to Excel Dangote’s consistent excellence is showcased by […]

14 Jul 23

Trailblazing Unilever Nigeria Harnessing Purpose for Business And Societal Good

In today’s interconnected world, businesses have the unique opportunity and responsibility to drive positive change. There are pressing societal challenges that only the innovative acumen of businesses can hope to relieve. This is precisely why business and purpose is the new mantra to drive change, engender transformation and ensure sustainability. Business and its purpose extend […]

07 Jun 23

How to Create the Right Brand Architecture

What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the […]

05 May 23

How to Be a Top of the Mind (TOM) Brand

Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful […]