Month: May 2019

Re-positioning Nigeria as a brand worth investing in …… Anthony-Osae-Brown, Editor in Chief, BusinessDay Newspaper

Rand Merchant Bank recently released its annual report on “Where to invest in Africa in 2018.” The most significant revelation for Nigerians was the fact that the country dropped out of the top 10 investment destinations in Africa. Basically, if you counted top 10 countries where investors are considering investing in Africa, Nigeria is not […]
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BUILDING BRAND NIGERIA: Every Nigerian a brand ambassador…. Lampe Omoyele, CEO, 141 WorldWide

Living in Kenya for some years highlighted to me the adverse positioning of Nigeria in the minds of many of the rest of the world. Aggressive, domineering, loud, corrupt, and not to be trusted, are some of the colourful adjectives used to describe Nigerians. Often times, these perceptions and stereotyping have translated into unfavourable attitudes […]
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