Uncategorized Archives - TOP 50 BRANDS NIGERIA®

14 Jul 23

Trailblazing Unilever Nigeria Harnessing Purpose for Business And Societal Good

In today’s interconnected world, businesses have the unique opportunity and responsibility to drive positive change. There are pressing societal challenges that only the innovative acumen of businesses can hope to relieve. This is precisely why business and purpose is the new mantra to drive change, engender transformation and ensure sustainability. Business and its purpose extend […]

07 Jun 23

How to Create the Right Brand Architecture

What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the […]

18 Jun 19

BRAND NIGERIA ENJOY GLOBAL MENTIONS

One of the greatest event of 2018 and indeed the biggest sporting event in the world is the FIFAL World cup tournament. The Russian 2018 edition sets new records. The 2014 edition of the tournament in Brazil has over 3.4 billion audience. Every brands (including nation brands) want to be associated with such because of […]

25 May 19

Re-positioning Nigeria as a brand worth investing in …… Anthony-Osae-Brown, Editor in Chief, BusinessDay Newspaper

Rand Merchant Bank recently released its annual report on “Where to invest in Africa in 2018.” The most significant revelation for Nigerians was the fact that the country dropped out of the top 10 investment destinations in Africa. Basically, if you counted top 10 countries where investors are considering investing in Africa, Nigeria is not […]

25 May 19

Nation Branding: Collaboration Between Government And The Main Economic Sectors…. Dr. C. Shanmuga Priya MBA.,PhD

We wish and God Bless this Change to Change lot of things around us. We have the power to change our lives at any moment, we should not forget that.

25 May 19

BUILDING BRAND NIGERIA: Every Nigerian a brand ambassador…. Lampe Omoyele, CEO, 141 WorldWide

Living in Kenya for some years highlighted to me the adverse positioning of Nigeria in the minds of many of the rest of the world. Aggressive, domineering, loud, corrupt, and not to be trusted, are some of the colourful adjectives used to describe Nigerians. Often times, these perceptions and stereotyping have translated into unfavourable attitudes […]

05 Jul 16

Unbeatable trucking and transport services

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05 Jul 16