October 2015 - TOP 50 BRANDS NIGERIA®

24 Oct 15

MAKING OF A GLOBAL BRAND- CASE STUDY OF COCA-COLA

Introduction According to Interbrand, Coca Cola, a 126 year old company, has a name that is more universally recognized than any other in the world.”It’s not the length of time that Coca Cola has been around; after all, there are lots of tenured brands that are not as well known. It may not even […]

24 Oct 15

THE LAND IS GREEN III : NIGERIA IS PROMISING

The year 2015 has been a very exciting one for us Nigerians, particularly, as we have witnessed a major event, the transition of government from one political party to another. This singular event is poised to improve the socio-economy situation of the country in which the happening at the central government dictates greatly. This is […]

24 Oct 15

Citizens-Corporate-Government, CCG Responsibility Model

Citizen-Corporate-Government, CCG is a system of responsibility which focuses on individual responsibilities in socio-economic development of the society, before corporate organization and the government lastly. It is a joint responsibility scenario, however, with more emphasis on the individual. The idea is to encourage individual to take personal responsibility in enhancing self and the society at […]