News

06 Feb 20

BRAND NIGERIA – OUR COMMON HERITAGE

As I was about writing this piece, I listened to a speech by the erudite Professor Charles Soludo at the 1st of October 2019 ‘The Platform Nigeria’ organised by the Covenant Christian Centre, an event designed to facilitate growth in the areas of personal capacity, productivity and national development within Nigeria. His thoughts capture what […]
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18 Jun 19

LAGOS PLACE BRANDING PLAN

Lagos, Nigeria’s largest city, sprawls inland from the Gulf of Guinea across Lagos Lagoon. Victoria Island, the financial centre of the metropolis, is known for its beach resorts, boutiques and nightlife. To the north, Lagos Island is home to the National Museum Lagos, displaying cultural artefacts’ and craftworks. Place marketing “refers to the application of […]
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18 Jun 19

BRAND NIGERIA ENJOY GLOBAL MENTIONS

One of the greatest event of 2018 and indeed the biggest sporting event in the world is the FIFAL World cup tournament. The Russian 2018 edition sets new records. The 2014 edition of the tournament in Brazil has over 3.4 billion audience. Every brands (including nation brands) want to be associated with such because of […]
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18 Jun 19

IMPERATIVES OF NATION BRANDNIG

In today’s intensely competitive world, where access to capital, talent, ideas and consumers gets ever easier, countries’ ability to compete against each other for share of mind, share of income, share of talent and share of voice, is significantly determined by the power of their brand image. Unless a country “stands for” something special and […]
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18 Jun 19

#IAMBRANDNIGERIA & I’m Proud of It.

Every nation of the world is trading in a common market and with the same commodity; their’ reputation’. This is what attracts tourism, foreign investment and a critical driver of their economy. It also determines the manner of reception their citizens get when they cross international borders. Most first world nations and even the so […]
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18 Jun 19

Automotive Technology Revolution – Transformation of Auto Industry

In today’s ever changing Economy, triggered by development in new markets, the new technology is on rise and changing consumer preferences towards ownership. Digital Economy and innovative new business models have revolutionized all industries and Automotive industry is no exception. For automotive sector, these forces are giving rise to four disruptive technology-driven trends: autonomous driving, […]
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25 May 19

Re-positioning Nigeria as a brand worth investing in …… Anthony-Osae-Brown, Editor in Chief, BusinessDay Newspaper

Rand Merchant Bank recently released its annual report on “Where to invest in Africa in 2018.” The most significant revelation for Nigerians was the fact that the country dropped out of the top 10 investment destinations in Africa. Basically, if you counted top 10 countries where investors are considering investing in Africa, Nigeria is not […]
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25 May 19

BUILDING BRAND NIGERIA: Every Nigerian a brand ambassador…. Lampe Omoyele, CEO, 141 WorldWide

Living in Kenya for some years highlighted to me the adverse positioning of Nigeria in the minds of many of the rest of the world. Aggressive, domineering, loud, corrupt, and not to be trusted, are some of the colourful adjectives used to describe Nigerians. Often times, these perceptions and stereotyping have translated into unfavourable attitudes […]
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14 Nov 15

This is just a test blog with lots of lorems and Ipsums

Lorem ipsum dolor sit amet Argungu Fishing Festival This colorful annual festival takes place in Arugungu,(“ar-GOON-goo”), a riverside town in Kebbi State, about 64 miles from Sokoto. 3. Sharo/Shadi Festival The Fulani culture presents a complex system, involving age-old initiations. The most important is the Sharo or Shadi (flogging meeting), believed to have originated among […]
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