Transsion Holding

2020 BSM Index

TOP 50 BRANDS NIGERIA® 2020

 
#52 DAAR
BSM Index47
 YoY -2
CEO  
Year Founded (in Nigeria) 
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DAAR Communications Plc, the foremost Independent Broadcast Organization in Nigeria was established by High Chief Aleogho Dokpesi, OFR. The company was incorporated in August 1988 as a limited liability company. It converted into a public liability company (Plc) on April 23, 2007.

DAAR Communications pioneered private/independent broadcasting with the establishment of RayPower 100.5FM radio station which debuted commercial broadcasting on September 1, 1994, in Alagbado, Lagos upon the deregulation of the broadcast sector in 1993 by the Federal Government of Nigeria.

The organization also pioneered global satellite broadcasting on Dec 6, 1996, with the establishment of Africa Independent Television (AIT).

Daar Communication reputed for pioneering and innovation in many broadcasting service. These include the launch of the first fully Nigerian based digital multi-channel direct- to-home subscription TV, Daarsat In 2008. Establishment of RayPower FM, Nigeria’s first private independent radio station in 1994 and in 1996, the launch of the first 24- hour television broadcast services in Nigeria – Africa Independent Television (AIT) in 1996.

On December 1, 2012, an indigenous station FAAJI FM that is broadcast basically in Yoruba spiced with some degree of Pidgin English was launched in Lagos South West Nigeria.

Today, DAAR Communications Plc is one of Africa’s leading media and entertainment companies in the development, production, and marketing of entertainment news, and information to a global audience. DAAR Communications Plc owns and operates a valuable portfolio of news and entertainment television networks, we also have significant television production operations in Nigeria.

DAAR Communications Plc is the holding company of the following Strategic Business Units (SUB’s):

  • Raypower Radio Services
  • Africa Independent Television (AIT) 
  • DAAR Digital Services (DAARSAT)
  • DAAR News Services
  • DAAR Ventures and Synergy Limited (DVSL).
  • DAAR Education Services (DES)