Unilever

2021 BSM Index

TOP 50 BRANDS NIGERIA® 2021

unilever

 
#21 Unilever Nigeria Plc.
BSM Index61.01
 YoY -4
CEO Carl Raymond cruz
Year Founded (in Nigeria) 1923
Websitewww.unilevenigeria.com
Head Office1, billings way, oregun, lagos
Nationality United Kingdom
Customer Base
 Number of Branches –
 Annual Turnover
Employees1,253
 Marketing Budget –

Unilever Nigeria Plc, a subsidiary of Unilever Oversea holding and one of the world’s leading consumer goods companies is a publicly listed company in Nigeria engaging in trading and manufacturing interest with such iconic brands such as the legendary Omo detergent, lipton tea and Closeup which are today household names.

It was incorporated in Nigeria in 1923 as Lever Brothers (West Africa) Ltd by Lord Leverhulme, but the company’s antecedents have to be traced back to his existing trading interests in Nigeria and West Africa generally. Unilever Nigeria Plc. is engaged in the manufacture and marketing of foods, food ingredients, home and personal care products. Since the 19th century Lord Leverhulme has been greatly involved with the soap business in Britain.

It started as a soap manufacturing company, and is today one of the oldest surviving manufacturing company in Nigeria. After series of mergers/acquisitions, the company diversified into manufacturing and marketing of foods, non-soapy detergents and personal care products. These acquisitions brought in Lipton Nigeria Ltd in 1985, Cheesebrough Ponds Industries Ltd in 1988.  Unilever has been a top brand of choice and among the top brands that power Nigeria.

Unilever’s segments are Food Products, Home Care and Personal Care products. Its Foods Products segment includes sale of tea, savory and spreads. The Company’s Home Care segment includes sales of fabric care, household cleaning and water purification products. The international brands include Close-Up toothpaste, Pepsodent toothpaste, LUX beauty soap, Lifebuoy soap, Rexona, Vaseline lotion and Vaseline Petroleum Jelly in the Personal Care Unit of the business; Blue Band Margarine, Lipton Yellow Label Tea and Knorr bouillon cubes in the Foods Unit; and OMO Multi-Active Detergent, Sunlight washing powder and Sunlight Dish washing liquid in the Home Care Unit. Other Regional and local jewels include the Pears Baby Products range and Royco bouillon cubes. It has manufacturing sites in Oregun, Lagos State and Agbara, Ogun State.

unilever

Unilever meet every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Vitality makes life function at its full potential. Unilever has helped make life more meaningful to people of diverse culture and background all over the world. The journey of Unilever adding Vitality to people’s life began in the 19th century and making a difference since 1923.

The company was incorporated as Lever Brothers (West Africa) Ltd on 11th April, 1923 by Lord Leverhulme, but the company’s existing trading interests in Nigeria and West Africa. Unilever Nigeria Plc started as a soap manufacturing company, and is today one of the oldest surviving manufacturing organizations in Nigeria.

After series of mergers/acquisitions, the company diversified into manufacturing and marketing of foods, non-soapy detergents and personal care products. These mergers/acquisitions brought in Lipton Nigeria Ltd in 1985, Cheese brough Ponds Industries Ltd in 1988. The company changed its name to Unilever Nigeria Plc in 2001.
Unilever Nigeria Plc is a public liability company quoted on the Nigerian Stock Exchange since 1973 with Nigerians currently having 49% of equity holdings.
The long-term success of this business stems from the strong relationship with the consumers based on the deep roots in the local cultures and markets, creating products that help them to ‘feel good, look good and get more out of life’ and the total commitment to exceptional standards of performance and productivity. In order to sustain this success, Unilever endeavor to maintain the highest standards of corporate behavior towards our employees, consumers, customers, communities and operating environment.
“Our brands are household favorites and this is because we are so deeply committed to meet the everyday needs of people everywhere in Nigeria. What is more, our deep roots here combined with international experience and support; enable us to consistently develop brands, which raise the quality of life in Nigeria and globally. It is therefore no surprise that one would find that all over Nigeria, people are at home with our brands”
Unilever has truly made itself a part of daily live in various ways apart from their product offerings by engaging target market on various platforms, on both traditional and new media, also rewarding accordingly. This undoubtedly has made the brand very popular and more attracting more loyal followership.
Unilever Nigeria Plc has been a socially responsible and responsive organization that takes strategic actions for the improvement of the communities and environments in which it operates. The company has made provision for assistance in fields of health, education/children welfare and potable water/hygiene as part of its social responsibility programme in the Nigerian communities.
Unilever Nigeria Donates Computers to Schools
Unilever Nigeria is a Forty-Four Billion Naira business that employs about 2,000 people directly and over 10,000 others as suppliers, transporters, distributors, retailers, service providers etc in its Nigerian operations.