2020 BSM Index
TOP 50 BRANDS NIGERIA® 2020
| #53 | Shoprite Nigeria |
|---|---|
| BSM Index | 41.55 |
| YoY | – |
| GM | Carl Erickson |
| Year Founded (in Nigeria) | 2005 |
| Website | https://www.shoprite.com.ng |
| Head Office | The Palm Shopping Centre, B.I.S. Way, Off Lekki Expressway, Lagos |
| Nationality | South Africa- |
| Customer Base | – |
| Number of Branches | 25 Stores |
| Annual Turnover | – |
| Employees | 2000 |
| Marketing Budget | – |
Shoprite made a promise of lower prices. This promise has formed the very foundation of the business, and has helped it grow into Africa’s largest food retailer.
Using its massive bulk buying power, the brand has been able to offer world-class shopping experience on a variety of food products, household goods and small appliances at lowest possible prices.
Shoprite has been able to consistently offer savings on all its much-needed grocery items. It offers a range of quality products like its extra-matured Steakhouse Classic Steaks, Wines from 10 of the world’s best wine producing countries, the finest Single Origin Roast Coffees, freshly baked breads and the freshest fruit and vegetables all year round.
In its commitment to supporting local enterprise, Shoprite has built relationship with over 300 leading Nigerian suppliers, small businesses and farmers, securing a wide assortment of local brands.
Shoprite continuously contributes to the well-being of its communities by becoming actively involved in helping those in need. Beyond its everyday low prices, they also support projects that are aimed at community upliftment and enrichment. These have made the Shoprite brand a top brand in this annual evaluation.
Through its Shoprite Community Network, it has supported projects in the various Nigerian communities, especially those that focus on hunger relief, women empowerment and skills development.
Since opening our first store in Lagos in December 2005, we have launched an additional 25 stores across eight states in the Federation including the Federal Capital Territory (FCT), Abuja. We employ more than 2000 people, of which 99% are Nigerian citizens. This makes Shoprite a local content compliant multinational brand.
The low price you can trust brand has through its community networks supported projects in the various Nigerian communities, especially those that focus on hunger relief, women empowerment and skills development. We always strive to make a difference wherever we can.
Shoprite raised some serious dust recently with the denied report of its exit from Nigeria, the most populous African country with very youthful population and impressive middle class
