2020 BSM Index
TOP 50 BRANDS NIGERIA® 2020
| #59 | Daraju Group |
|---|---|
| BSM Index | 43.75 |
| YoY | – |
| CEO | Peeyush Garg |
| Year Founded | 1988 |
| Website | www.daraju.com |
| Head Office | 159/161, Ladipo Street, Mushin, Lagos |
| Nationality | NG |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | – |
| Employees | 1000 |
| Marketing Budget | – |
Daraju Industries Limited, a proudly Nigerian registered company with passion, is one of the fastest growing FMCG brands in the home brand space, offering best price for quality products across its categories.
It was established in 1988 with main focus on local trading and manufacturing. A year later it was incorporated as a Limited Liability.
Today Daraju has grown into a conglomerate conducting international trading beyond the African boarder. The company has expanded its operations with regional offices located in Onitsha and Kano for more effective distribution with its main office located in Lagos State, Nigeria. Beyond Nigeria, Daraju already has offices set up in India, China, Ethiopia and Dubai. The brand is now in the process of setting up operations in Cameroon and South Korea.
Despite the company’s international outlook, Daraju has remained true to its Nigerian origin. It has managed to position itself strategically to cater to underserved markets in Nigeria with its unique understanding of and adaptability towards the market needs. “Speed, quality, and capacity have paved the way for Daraju to proudly become a consistent, reliable brand that is trusted and valued by the consumers,
Since inception, Daraju Industries has built a strong and rich heritage of making an impact in the lives of the consumers with brands that make life a better every day. This is gradually leading Daraju in the process becoming one of Africa’s leading consumer products companies. Customers are kings as they say.
Daraju developed and owned the popular MyMy brand which has been one of the most popular household consumer brand in Nigeria with increasing market share across the hinterlands.
Though meant to be a category name, the brand MyMy has become Daraju’s mark of connectivity with the consumers and personalization, such that made consumers take ownership of their products.
MYMY Is not only a brand but a concept, and the concept was My Country My Product. Nothing could give more personalization to an item better than calling it “mine.”
Daraju
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