In today’s intensely competitive world, where access to capital, talent, ideas and consumers gets ever easier, countries’ ability to compete against each other for share of mind, share of income, share of talent and share of voice, is significantly determined by the power of their brand image. Unless a country “stands for” something special and… Continue reading IMPERATIVES OF NATION BRANDNIG
Category: News
#IAMBRANDNIGERIA & I’m Proud of It.
Every nation of the world is trading in a common market and with the same commodity; their’ reputation’. This is what attracts tourism, foreign investment and a critical driver of their economy. It also determines the manner of reception their citizens get when they cross international borders. Most first world nations and even the so… Continue reading #IAMBRANDNIGERIA & I’m Proud of It.
Automotive Technology Revolution – Transformation of Auto Industry
In today’s ever changing Economy, triggered by development in new markets, the new technology is on rise and changing consumer preferences towards ownership. Digital Economy and innovative new business models have revolutionized all industries and Automotive industry is no exception. For automotive sector, these forces are giving rise to four disruptive technology-driven trends: autonomous driving,… Continue reading Automotive Technology Revolution – Transformation of Auto Industry
Re-positioning Nigeria as a brand worth investing in …… Anthony-Osae-Brown, Editor in Chief, BusinessDay Newspaper
Rand Merchant Bank recently released its annual report on “Where to invest in Africa in 2018.” The most significant revelation for Nigerians was the fact that the country dropped out of the top 10 investment destinations in Africa. Basically, if you counted top 10 countries where investors are considering investing in Africa, Nigeria is not… Continue reading Re-positioning Nigeria as a brand worth investing in …… Anthony-Osae-Brown, Editor in Chief, BusinessDay Newspaper
Nation Branding: Collaboration Between Government And The Main Economic Sectors…. Dr. C. Shanmuga Priya MBA.,PhD
We wish and God Bless this Change to Change lot of things around us. We have the power to change our lives at any moment, we should not forget that.
BUILDING BRAND NIGERIA: Every Nigerian a brand ambassador…. Lampe Omoyele, CEO, 141 WorldWide
Living in Kenya for some years highlighted to me the adverse positioning of Nigeria in the minds of many of the rest of the world. Aggressive, domineering, loud, corrupt, and not to be trusted, are some of the colourful adjectives used to describe Nigerians. Often times, these perceptions and stereotyping have translated into unfavourable attitudes… Continue reading BUILDING BRAND NIGERIA: Every Nigerian a brand ambassador…. Lampe Omoyele, CEO, 141 WorldWide
This is just a test blog with lots of lorems and Ipsums
Lorem ipsum dolor sit amet Argungu Fishing Festival This colorful annual festival takes place in Arugungu,(“ar-GOON-goo”), a riverside town in Kebbi State, about 64 miles from Sokoto. 3. Sharo/Shadi Festival The Fulani culture presents a complex system, involving age-old initiations. The most important is the Sharo or Shadi (flogging meeting), believed to have originated among… Continue reading This is just a test blog with lots of lorems and Ipsums