A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees) .
In this edition of the BRANDNIGERIA, we present the much-anticipated report of the annual top brand's evaluation. It is the full report of the perceived value (non-monetary) of top corporate brands in the country for the year.
Top50 Brands in Nigeria highlighted brands that have demonstrated strong resilience and adaptive capacity to the new normal in growing or maintaining their brands. These brands have been able to maintain consumers’ confidence and market shares as observed by professionals and analysts. A few things stand out.
The Most popular brand selection for the year, which is done with the TOM survey will now be conducted among Chief Marketing Officer’s and Head of Corporate Communications (Affair) of top corporate brands in the country.