Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present it in a positive light to a diverse audience beyond its shores. It’s a fusion of cultural elements that gives a nation a unique identity and relevance. This involves utilizing marketing tactics to emphasize specific aspects of a… Continue reading The Resilient Naija Spirit
Tag: brand Nigeria
BRAND NIGERIA – OUR COMMON HERITAGE
As I was about writing this piece, I listened to a speech by the erudite Professor Charles Soludo at the 1st of October 2019 ‘The Platform Nigeria’ organised by the Covenant Christian Centre, an event designed to facilitate growth in the areas of personal capacity, productivity and national development within Nigeria. His thoughts capture what… Continue reading BRAND NIGERIA – OUR COMMON HERITAGE
LAGOS PLACE BRANDING PLAN
Lagos, Nigeria’s largest city, sprawls inland from the Gulf of Guinea across Lagos Lagoon. Victoria Island, the financial centre of the metropolis, is known for its beach resorts, boutiques and nightlife. To the north, Lagos Island is home to the National Museum Lagos, displaying cultural artefacts’ and craftworks. Place marketing “refers to the application of… Continue reading LAGOS PLACE BRANDING PLAN
BRAND NIGERIA ENJOY GLOBAL MENTIONS
One of the greatest event of 2018 and indeed the biggest sporting event in the world is the FIFAL World cup tournament. The Russian 2018 edition sets new records. The 2014 edition of the tournament in Brazil has over 3.4 billion audience. Every brands (including nation brands) want to be associated with such because of… Continue reading BRAND NIGERIA ENJOY GLOBAL MENTIONS
IMPERATIVES OF NATION BRANDNIG
In today’s intensely competitive world, where access to capital, talent, ideas and consumers gets ever easier, countries’ ability to compete against each other for share of mind, share of income, share of talent and share of voice, is significantly determined by the power of their brand image. Unless a country “stands for” something special and… Continue reading IMPERATIVES OF NATION BRANDNIG
#IAMBRANDNIGERIA & I’m Proud of It.
Every nation of the world is trading in a common market and with the same commodity; their’ reputation’. This is what attracts tourism, foreign investment and a critical driver of their economy. It also determines the manner of reception their citizens get when they cross international borders. Most first world nations and even the so… Continue reading #IAMBRANDNIGERIA & I’m Proud of It.