Competition has becoming fiercer by the day in our crowded market, where consumers are bombarded with so many alternatives from all possible angles. With so many options available to consumers, simply having a great product or service has shown not to be enough anymore. Businesses now need to know exactly what their customers really want… Continue reading The Power of Consumer Survey to Boost Competitiveness
Category: Research
MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024
Lagos, Nigeria – [2nd September, 2024] – MTN Nigeria has once again demonstrated its market leadership by emerging as the Most Popular Brand in Nigeria for 2024, according to the results of the Top of the Mind (TOM) Survey conducted by TOP 50 BRANDS NIGERIA®. This year’s outcome is particularly significant as it represents an… Continue reading MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024
Africa’s Promising Consumer Market – A Golden Opportunity for Brands
Africa has many times been viewed as a continent brimming with potential, but lacking the immediate consumer power to truly impact global markets. However, that perception is changing drastically. Though faced with myriad economic challenges, this ‘youngest continent’ demographically, according to the World Bank, is experiencing an increase in consumer spending. This is caused by… Continue reading Africa’s Promising Consumer Market – A Golden Opportunity for Brands
Brand Storytelling in the Digital Age: Standing Out in a Sea of Content
The Art of Standing Out in a Sea of Content: The Power of Storytelling in 2024 Every day, we are bombarded with myriad of contents, from social media feed, endless articles, videos, infographics, and listicles… It’s 2024, and the digital age has delivered on its promise: information overload. Attention spans are shrinking, and the fight… Continue reading Brand Storytelling in the Digital Age: Standing Out in a Sea of Content
15 Most Consistently Rated Brands in Nigeria
The Nigerian business landscape is a dynamic and ever-evolving one. In this competitive environment, standing out from the crowd and mantaining a top position requires a commitment to excellence and a deep understanding of the consumers. That is what set the top brands in Nigeria apart from others. The annual TOP 50 BRANDS NIGERIA® ranking… Continue reading 15 Most Consistently Rated Brands in Nigeria
Building A Believable Brand Nigeria In A New Era
Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it in a positive light that resonates with diverse audiences. It’s a careful blend of cultural elements that grant a nation a distinctive identity and relevance. This process involves leveraging marketing strategies to highlight specific facets… Continue reading Building A Believable Brand Nigeria In A New Era
Dangote Again Emerged the Most Valuable Brand in Nigeria
For a record 6th time, Dangote Industries’ unwavering dominance, the esteemed brand has once again secured the top spot as Nigeria’s Most Valuable Brand. This achievement was confirmed by the brand and marketing firm, TOP 50 BRANDS NIGERIA, as part of its comprehensive 2023 Top Brands perception assessment. Dangote Continue to Excel Dangote’s consistent excellence is showcased by… Continue reading Dangote Again Emerged the Most Valuable Brand in Nigeria
Trailblazing Unilever Nigeria Harnessing Purpose for Business And Societal Good
In today’s interconnected world, businesses have the unique opportunity and responsibility to drive positive change. There are pressing societal challenges that only the innovative acumen of businesses can hope to relieve. This is precisely why business and purpose is the new mantra to drive change, engender transformation and ensure sustainability. Business and its purpose extend… Continue reading Trailblazing Unilever Nigeria Harnessing Purpose for Business And Societal Good
How to Be a Top of the Mind (TOM) Brand
Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful… Continue reading How to Be a Top of the Mind (TOM) Brand
Corporate Branding –Know How
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees) .