In today’s interconnected world, businesses have the unique opportunity and responsibility to drive positive change. There are pressing societal challenges that only the innovative acumen of businesses can hope to relieve. This is precisely why business and purpose is the new mantra to drive change, engender transformation and ensure sustainability. Business and its purpose extend… Continue reading Trailblazing Unilever Nigeria Harnessing Purpose for Business And Societal Good
Category: Publications
How to Create the Right Brand Architecture
What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the… Continue reading How to Create the Right Brand Architecture
How to Be a Top of the Mind (TOM) Brand
Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular category or industry. It is a key metric used to measure brand awareness and brand recall, which are both important factors in building a successful… Continue reading How to Be a Top of the Mind (TOM) Brand
Building a Top Brand: Strategies for Success
Creating a top brand is not easy, but it is essential for any business that wants to succeed in today’s competitive marketplace. A top brand is not just a name, it’s a promise of quality, reliability, and consistency that customers can count on. Building a top brand takes time, effort, and a strategic approach, but… Continue reading Building a Top Brand: Strategies for Success
Are You Obidient, BATified or Atikulated?
It’s the fourth year again, a time we choose a new set of leaders who will pilot the affairs of the state for another term. For us, it’s been a mix of many things. Even though I am an incurable optimist, I haven’t seen much changes on the field of play from the last season,… Continue reading Are You Obidient, BATified or Atikulated?
Marketing Communications Mix In Brief
We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various… Continue reading Marketing Communications Mix In Brief
Japan And Soft Power Building Relations And Cooperation
The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard… Continue reading Japan And Soft Power Building Relations And Cooperation
Dangote: Most Valuable Brand Nigeria 2022
Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an… Continue reading Dangote: Most Valuable Brand Nigeria 2022
Globacom: Most Popular Brand 2022
Globacom, which recently marked its 19 years of quality services delivery in Nigeria has also emerged as the Most Popular Brand in the country for the year 2022. This was contained in a statement made available to newsmen as part of the public presentation of the 2022 brand evaluation by TOP 50 BRANDS NIGERIA. In… Continue reading Globacom: Most Popular Brand 2022
Oliver Win Big at the Campaign Global Agency of the Year Awards
It’s a hat-trick for OLIVER which has won a trio of Campaign Global Agency of the Year awards. Being acknowledged with this trifactor is an incredible achievement for OLIVER both globally and locally. OLIVER is the world’s only company to exclusively design, build and run in-house agencies for brands. Campaign magazine has recognized OLIVER and… Continue reading Oliver Win Big at the Campaign Global Agency of the Year Awards