CMO’s – TOP OF THE MIND (TOM) SURVEY 2024 Leading corporate executives are being invited to once again participate in determining Nigeria’s most influential brands. As part of the annual TOP 50 BRANDS NIGERIA® assessment, organizers are seeking insights from seasoned industry leaders to contribute to the Top of the Mind (TOM) survey, which is… Continue reading CMO’s – TOP OF THE MIND (TOM) SURVEY 2024
Category: Builder
How to Create the Right Brand Architecture
What is Brand Architecture? Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation to each other. So, brand architecture establishes the… Continue reading How to Create the Right Brand Architecture
CMOs Choose Most Popular Brands in Nigeria 2021
The Most popular brand selection for the year, which is done with the TOM survey will now be conducted among Chief Marketing Officer’s and Head of Corporate Communications (Affair) of top corporate brands in the country.
How Glo Emerged the Most Popular Brand in Nigeria
One of the significant outcomes of the report is Globacom’s emergence as the Most Popular corporate brand in Nigeria 2020