A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees) .
Month: October 2021
These are Unusual Times Indeed!
In this edition of the BRANDNIGERIA, we present the much-anticipated report of the annual top brand’s evaluation. It is the full report of the perceived value (non-monetary) of top corporate brands in the country for the year.
TOP 50 BRANDS NIGERIA 2021 COMMENTARY
Top50 Brands in Nigeria highlighted brands that have demonstrated strong resilience and adaptive capacity to the new normal in growing or maintaining their brands. These brands have been able to maintain consumers’ confidence and market shares as observed by professionals and analysts. A few things stand out.