Nigerian and Multinational Brands Share Equal Ground in the Top 50 Brands Nigeria® 2025 For the first time in over a decade, we are having an equal representation of Nigerian and multinational brands. With 25 indigenous brands standing shoulder to shoulder with 25 global brands, this year’s list marks a defining moment in the evolution […]
OPay Emerges as the Highest Gainer in the 2025 Top 50 Brands Nigeria® In this year’s Top 50 Brands Nigeria® ranking, one of the most remarkable highlights is the performance of OPay, which emerged as the highest gainer in the 2025 list. The fintech giant made an impressive leap with an impressive 10 places upward […]
Either you are a business or individual, you must have heard about the Nigeria’s new tax regime, which start from this January. If you are confused, worried, or tempted to ignore it all together, you are not alone. For many people, taxes feel complicated, distant, and sometimes appeared unfair. But this time fam, the changes […]
Updated When people think of global business hubs, Silicon Valley, Dubai, Singapore, or Shanghai are the dominant options in such conversation, Nigeria rarely does. But that perception is beginning to shift, not because of rhetoric, but because of outcome of deliberate reforms and growing validation from global authorities. Nigeria is increasingly being cited as a […]
In a time of economic recalibration, market dynamics, technological advancement, and changing consumer behaviour and expectations, brands have become more than commercial entities for recognition. It has become symbol of value, trust, resilience, and many ways, national identity. The 2025 edition of TOP 50 BRANDS NIGERIA® once again show this in reality, celebrating corporate organizations […]
The Naija Spirit: Rebranding Nigeria for a New Era of Renewed Hope Nigeria, a nation of boundless potential stands as the heartbeat of Africa, boasting both the continent’s largest and most youthful population and among its strongest economy. With a rich cultural and historical heritage, Nigeria’s youthfulness and substantial market position it as a global […]
An address by Mr Olufemi Awoyemi, Founder/Chairman, Proshare Nigeria Distinguished ladies and gentlemen, good morning. I appreciate the opportunity to deliver this keynote message at the Brand Nigeria Leadership Forum 2025, a convening that goes beyond dialogue to address a national imperative: how Nigeria is perceived, valued, and projected in an increasingly competitive and evolving […]
How to Build a Strong Brand- from Ground UP 7 Steps DIY for Brand Building Brand without any doubt has become the most valuable asset of any organisation. Though intangible, it is a most significant driver of business growth, profitability and the premium a company can earn from its products or services. Every day, we […]
Building a Brand that Last: In our contemporary world, building a robust brand that stands the test of time and commands a premium is nothing short of an art, rather than science. This journey towards establishing a brand that not only drives growth and profitability but also garners attention requires strategic finesse, dedication, and a […]
The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on its promise to consumers. This evaluation is a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its […]
