Building a sellable Brand Architecture with examples – Brand master class series Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation […]
HOW TO BUILD A TOP BRAND – with real examples The brand which is a promise of value is what people are actually buying in a product or services. It is the justification that help customers to validation their buying decisions. Buyers could be mostly impulsive, the rationality they need for their decision is the […]
In today’s interconnected world, creating a global brand is becoming increasingly important for businesses looking to expand their reach beyond their home markets. Singapore and South Korea are two examples of countries that have successfully built global brands, and Nigeria can learn valuable lessons from their experiences. The Making of a Global Brand: Singapore’s Story […]
Dangote Industries Dangote Industries has once again emerged as Nigeria’s Most Valuable Brand, topping the 2025 TOP 50 BRANDS NIGERIA® ranking for the eighth consecutive year. With a Brand Strength Measurement (BSM) Index of 86.3, Dangote retained its lead as the nation’s industrial powerhouse and one of Africa’s most recognizable corporate names. The TOP 50 […]
Making Nigeria the IWOSS Capital of the World: A New Era of Renewed Hope Nigeria, Africa’s largest economy and most populous country. Presently the 31st largest economy in the world and projected to achieve top 5 in 50 years. With a youthful and vibrant population, the country has the potential to become a global leader […]
Nigeria’s Most Popular Brands 2025 – The Power and Meaning of Popularity Brand popularity refers to the extent to which a brand is well known, liked and preferred by its target audience. It’s a reflection of the level of public awareness, acceptance and preference for a brand, compare with others. The unveiling of Nigeria’s 50 […]
MTN Nigeria Communications Plc Brand popularity refers to the extent to which a brand is well known, liked and preferred by its target audience. It’s a reflection of the level of public awareness, acceptance and preference for a brand, compare with others. The unveiling of Nigeria’s 50 Most Popular Brands in Nigeria offers more than […]
New Entrants – Thisday Media Group & Moniepoint – The 2025 edition of the Top 50 Brands Nigeria® ranking has once again set the stage for Nigeria’s strongest corporate performers. While familiar names like Dangote, MTN, Airtel, Globacom, Access Bank, and Coca-Cola continue to dominate, this year’s report sees the arrival of two new entrants […]
