2022 BSM Index
TOP 50 BRANDS NIGERIA® 2022
| #18 | FrieslandCampina WAMCO Nig Plc. |
|---|---|
| BSM Index | 62.5 |
| YoY | -1 |
| CEO | Bernard Cheruiuot Langat |
| Year Founded (in Nigeria) | 1954 |
| Website | www.frieslandcampina.com.ng |
| Head Office | Plot 7b Acme road, Ogba Industrial Estate, |
| Nationality | Netherland |
| Customer Base | – |
| Number of Branches | 1 |
| Annual Turnover | N199.5 billion |
| Employees | Over 1,000 |
| Marketing Budget | – |
Nigeria’s foremost dairy brand and market leader, FrieslandCampina WAMCO Nigeria PLC, an affiliate of Royal FrieslandCampina in The Netherlands, has been providing high quality dairy products through its iconic Peak Milk brand and other such as Three Crowns and Friso; these have all become household names in the country.
At the heart of the FrieslandCampina’s operations in Nigeria is the passion to make quality dairy nutrition affordable and accessible. This is strongly rooted in its mission statement of “nourishing Nigerians with quality dairy nutrition”. This mission is made possible by its innovativeness and extensive distribution network across the country.
FrieslandCampina provides millions of families around the world with important and valuable dairy-based nutrition every day for over 140 years, same has become a necessary part of most Nigerian homes since 1954.
Being the pioneer of local manufacturing of evaporated milk products in Nigeria, FrieslandCampina WAMCO has continued to play a leading role in the production, processing, packaging, marketing and distribution of various milk products in the country.
Linked to its mission is the Dairy Development Programme (DDP), an inclusive business model with an array of community activities that encourage local economic development in milk production to meet the needs of consumers, farmers, local communities, the government, and its business. This has helped to develop new institutional capacities, policies and practices that benefit pastoralists, small-holder farmers and the country as a whole.
Friesland further fortified its strong base and market leadership in the dairy industry in Nigeria with the recent acquisition of the Nutricima’s dairy business with popular brands such as Olympic, Coast and Nunu milk, including its production facility in Lagos from PZ Nutricima.
FrieslandCampina WAMCO aims is to keep this essential food item affordable to Nigerians, ensuring access to quality milk, fortified with the required nutrients; and enlightening consumers on how to make healthier choices and living active lifestyle.
