31 Oct 21
Corporate Branding –Know How
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees) .
31 Oct 21
These are Unusual Times Indeed!
In this edition of the BRANDNIGERIA, we present the much-anticipated report of the annual top brand's evaluation. It is the full report of the perceived value (non-monetary) of top corporate brands in the country for the year.
18 Oct 21
TOP 50 BRANDS NIGERIA 2021 COMMENTARY
Top50 Brands in Nigeria highlighted brands that have demonstrated strong resilience and adaptive capacity to the new normal in growing or maintaining their brands. These brands have been able to maintain consumers’ confidence and market shares as observed by professionals and analysts. A few things stand out.
01 Jun 21
CMOs Choose Most Popular Brands in Nigeria 2021
The Most popular brand selection for the year, which is done with the TOM survey will now be conducted among Chief Marketing Officer’s and Head of Corporate Communications (Affair) of top corporate brands in the country.
15 Dec 20
How Glo Emerged the Most Popular Brand in Nigeria
One of the significant outcomes of the report is Globacom’s emergence as the Most Popular corporate brand in Nigeria 2020
17 Nov 20
Dangote, MTN, Globacom Topped 2020 Top Brands Evaluation.
TOP 50 BRANDS NIGERIA 2020. These are 60 Brands that Power Nigeria at 60.
What is Nigeria without these brands anyway?
06 Feb 20
TOP 50 BRANDS NIGERIA® 2019 RANKING
Brand has become the most important asset of a corporate organisation. It is beyond just beautiful logos and fine fonts. It is a promise! The brand is a statement of who you are and what you stand for. This is what comes to mind when people come in contact with you or any of your […]
06 Feb 20
BRAND NIGERIA – OUR COMMON HERITAGE
As I was about writing this piece, I listened to a speech by the erudite Professor Charles Soludo at the 1st of October 2019 ‘The Platform Nigeria’ organised by the Covenant Christian Centre, an event designed to facilitate growth in the areas of personal capacity, productivity and national development within Nigeria. His thoughts capture what […]
18 Jun 19
LAGOS PLACE BRANDING PLAN
Lagos, Nigeria’s largest city, sprawls inland from the Gulf of Guinea across Lagos Lagoon. Victoria Island, the financial centre of the metropolis, is known for its beach resorts, boutiques and nightlife. To the north, Lagos Island is home to the National Museum Lagos, displaying cultural artefacts’ and craftworks. Place marketing “refers to the application of […]
18 Jun 19
BRAND NIGERIA ENJOY GLOBAL MENTIONS
One of the greatest event of 2018 and indeed the biggest sporting event in the world is the FIFAL World cup tournament. The Russian 2018 edition sets new records. The 2014 edition of the tournament in Brazil has over 3.4 billion audience. Every brands (including nation brands) want to be associated with such because of […]