Building a Brand that Last: In our contemporary world, building a robust brand that stands the test of time and commands a premium is nothing short of an art, rather than science. This journey towards establishing a brand that not only drives growth and profitability but also garners attention requires strategic finesse, dedication, and a […]
The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on its promise to consumers. This evaluation is a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its […]
Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it in a positive light, such that resonates with diverse audiences. This process involves a careful blend of cultural elements that grant a nation a distinctive identity and relevance, leveraging marketing strategies to highlight specific facets […]
Revitalizing Nigeria’s Image: The Power of Nation Branding Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present it in a positive light to a diverse audience beyond its shores. It’s a fusion of cultural elements that gives a nation a unique identity and relevance. This involves utilizing […]
15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a dynamic and ever evolving one. In this competitive environment, standing out from the crowd requires a commitment to excellence and a deep understanding of the consumer. Attaining the top might be achievable, but maintaining there […]
TOP OF MIND (TOM) SURVEY AND ITS IMPORTANCE IN BRAND RESEARCH Top of mind (TOM) is a term used in brand research and marketing to describe the first brand that comes to a person’s mind when they think of a particular brand category or industry. It is a key metric used to measure brand awareness […]
Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target audience. This considers factors like customer satisfaction, brand awareness, brand loyalty, and how well the brand delivers on its promises. It’s basically measuring a brand’s health and effectiveness. Brands are […]
This ‘Naija spirit’, has been Nigeria’s identity for generations, driving individuals to overcome adversities and achieve success against all odds. The Naija spirit is not just a slogan; it is a defining characteristic of Nigerians that has enabled Nigerians to navigate economic downturns and difficult situations with resolute determination and perseverance, particularly in times like […]
Building a sellable Brand Architecture with examples – Brand master class series Brand architecture is the arrangement and structure of an organization/ company’s brand portfolio and how they relate. It is the description of the arrangement of relationship between brands and sub-brands, products, and services in the same organization their interconnectivity and positioned in relation […]
HOW TO BUILD A TOP BRAND – with real examples The brand which is a promise of value is what people are actually buying in a product or services. It is the justification that help customers to validation their buying decisions. Buyers could be mostly impulsive, the rationality they need for their decision is the […]
