The Brand Strength Measurement (BSM) Index is a qualitative, non-financial evaluation model that is designed to measure a brand’s ability to deliver on its promise to consumers. It assesses brand strength using key consumer decision drivers, including visibility, perception, leadership, and societal relevance. The Most Valuable Asset The brand has become one of the most […]
Dangote Tops Nigeria’s Most Valuable Brands Ranking for 8th Year Dangote Industries has once again emerged as Nigeria’s Most Valuable Brand, topping the 2025 TOP 50 BRANDS NIGERIA® ranking for the eighth consecutive year. With a Brand Strength Measurement (BSM) Index of 86.3, Dangote retained its lead as the nation’s industrial powerhouse and one of […]
Nigerian and Multinational Brands Share Equal Ground in the Top 50 Brands Nigeria® 2025 For the first time in over a decade, we are having an equal representation of Nigerian and multinational brands. With 25 indigenous brands standing shoulder to shoulder with 25 global brands, this year’s list marks a defining moment in the evolution […]
OPay Emerges as the Highest Gainer in the 2025 Top 50 Brands Nigeria® In this year’s Top 50 Brands Nigeria® ranking, one of the most remarkable highlights is the performance of OPay, which emerged as the highest gainer in the 2025 list. The fintech giant made an impressive leap with an impressive 10 places upward […]
Either you are a business or individual, you must have heard about the Nigeria’s new tax regime, which start from this January. If you are confused, worried, or tempted to ignore it all together, you are not alone. For many people, taxes feel complicated, distant, and sometimes appeared unfair. But this time fam, the changes […]
