About us

We help brand owners to appreciate the value of their intangible asset, which has now become the most valuable asset of a corporate organization and a key sustainable of the existence of the business.

Brand is a promise of value to the consumers, and consistent living up to this promise is what earn brand equity which drive up the trajectory and sustain the company.

Annually, we present an outcome of our brand research endeavor, which evaluate major corporate brands operational in Nigeria.

We evaluate a brands ability to perform its promise to the consumers, from the consumer’s point of views.

After all, the promises are made to them. At the end of the day, we celebrate the 50 top brands ahead of the pack in terms of value proposition and delivery as promised.

These top brands have good understanding of the market, and have aggressively worked towards meeting the expectation of the consumers.

With the volume of competition that businesses face in most industries, it has never been more important to stand out and develop unique identity and value proposition through strategic branding.

Our company name is an example of when product brand become the company name. We adopt TOP 50 BRANDS NIGERIA as our company name from what it was when the later become far more known and accepted than the original name.