2022 BSM Index
TOP 50 BRANDS NIGERIA® 2022
| #23 | Toyota Nigeria Limited |
|---|---|
| BSM Index | 58.5 |
| YoY | -4 |
| CEO | Kunle Ade-Ojo |
| Year Founded (in Nigeria) | 1965 |
| Website | www.toyotanigeria.com |
| Head Office | Ojulari Road Lekki Peninsula Scheme Lagos |
| Nationality | Japan |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | $5 Million |
| Employees | Over 45 employees |
| Marketing Budget | – |
Toyota, the most popular automobile brand in the world is also the most recognizable car brand on the Nigerian road.
The brand was first introduced into Nigeria in 1965 and by 1976, the number of Toyota distributors had grown to five. Ten years later, Toyota Motor Corporation, Japan (TMC) appointed two additional distributors because of poor performance by some of the erstwhile appointed distributors.
By 1995, four distributors, which included Elizade Nigeria Limited were the only surviving distributors for Toyota Motor Corporation, Japan. However, for ease of business processes and efficiency, Toyota Motor Corporation, Japan, decided to consolidate its operations by appointing Toyota (Nigeria) Limited as its sole distributor in Nigeria.
This consequently paved the way in 1996 for Toyota (Nigeria) Limited (TNL) to commence operations as the exclusive distributor of Toyota Motor Corporation in Nigeria. In its early days in Nigeria, the Toyota brand had to strive for acceptance, particularly in the face of stiff competition from the established brands at the time.
For over three decades now, the company has remained the exclusive franchise owner of the Toyota brand in Nigeria and has consistently remained a top player in the Nigerian automobile industry. This remarkable success story is attributable to the ingenuity and resourcefulness of the board of directors under the indefatigable chairmanship of Chief Michael Ade. Ojo OON. His vision, industry and tireless commitment to the brand over the years paved the way for the acceptance of the Toyota brand in Nigeria.
Complementing the hard work of the board is a dynamic management team under the leadership of the Managing Director, Mr Kunle Ade-Ojo. This dynamic Administrator has injected renewed verve and a rare sense of professionalism into the entire team of Toyota (Nigeria) Limited. This has impacted positively on the fortune of the multiple award-winning automobile brand as it has continued to break new grounds in the industry to the satisfaction of its customers.
Toyota News
- 15TH TOYOTA DREAM CAR ART CONTEST 2022 March 24, 2022Toyota Dream Car Art Contest is a CSR initiative of Toyota Motor Corporation Japan to develop the innate artistic talent in children and to cultivate an enduring relationship with them and by extension, their parents. Toyota distributors and dealers alike have keyed into this global initiative because of its acceptance and impact on children’s psyche...Bayoursnoop
- Toyota (Nigeria) Limited Launches Starlet September 15, 2021A new Star is Born. We have successfully launched the Toyota Starlet to the Nigeria market, at our head office, on the 27th August 2021. Visit https://toyotanigeria.com/listings/starlet/ to learn more about the new Toyota Starlet. You can reach out to any of our accredited dealers for information regarding costing, kindly visit Dealers – (toyotanigeria.com)Bayoursnoop
- 2021 TOYOTA DREAM CAR ART CONTEST – Awards Presentation July 11, 2021Toyota Dream Car Art Contest is a CSR initiative of Toyota Motor Corporation Japan to develop the innate artistic talent in children and to cultivate an enduring relationship with them. Toyota distributors and dealers alike globally have keyed into this initiative because of its acceptance and impact on children’s psyche the world over. The...Adebayo Ajala
