Understanding The Brand Strength Measurement (BSM) Index – How Nigeria’s Strongest Brands Are Evaluated and Ranked
The Brand Strength Measurement (BSM) Index is a qualitative, non-financial evaluation model that is designed to measure a brand’s ability to deliver on its promise to consumers. It assesses brand strength using key consumer decision drivers, including visibility, perception, leadership, and societal relevance. The Most Valuable Asset The brand has become one of the most […]
