Lagos, Nigeria – [2nd September, 2024] – MTN Nigeria has once again demonstrated its market leadership by emerging as the Most Popular Brand in Nigeria for 2024, according to the results of the Top of the Mind (TOM) Survey conducted by TOP 50 BRANDS NIGERIA®. This year’s outcome is particularly significant as it represents an… Continue reading MTN Nigeria Emerges as the Most Popular Brand in Nigeria for 2024
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Dangote Again Emerged the Most Valuable Brand in Nigeria
For a record 6th time, Dangote Industries’ unwavering dominance, the esteemed brand has once again secured the top spot as Nigeria’s Most Valuable Brand. This achievement was confirmed by the brand and marketing firm, TOP 50 BRANDS NIGERIA, as part of its comprehensive 2023 Top Brands perception assessment. Dangote Continue to Excel Dangote’s consistent excellence is showcased by… Continue reading Dangote Again Emerged the Most Valuable Brand in Nigeria
Marketing Communications Mix In Brief
We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various… Continue reading Marketing Communications Mix In Brief
Japan And Soft Power Building Relations And Cooperation
The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard… Continue reading Japan And Soft Power Building Relations And Cooperation
Dangote: Most Valuable Brand Nigeria 2022
Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an… Continue reading Dangote: Most Valuable Brand Nigeria 2022
Globacom: Most Popular Brand 2022
Globacom, which recently marked its 19 years of quality services delivery in Nigeria has also emerged as the Most Popular Brand in the country for the year 2022. This was contained in a statement made available to newsmen as part of the public presentation of the 2022 brand evaluation by TOP 50 BRANDS NIGERIA. In… Continue reading Globacom: Most Popular Brand 2022
TOP 50 BRANDS NIGERIA® 2019 RANKING
Brand has become the most important asset of a corporate organisation. It is beyond just beautiful logos and fine fonts. It is a promise! The brand is a statement of who you are and what you stand for. This is what comes to mind when people come in contact with you or any of your… Continue reading TOP 50 BRANDS NIGERIA® 2019 RANKING