Dangote Tops Nigeria’s Most Valuable Brands Ranking for 8th Year Dangote Industries has once again emerged as Nigeria’s Most Valuable Brand, topping the 2025 TOP 50 BRANDS NIGERIA® ranking for the eighth consecutive year. With a Brand Strength Measurement (BSM) Index of 86.3, Dangote retained its lead as the nation’s industrial powerhouse and one of […]
15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a dynamic and ever evolving one. In this competitive environment, standing out from the crowd requires a commitment to excellence and a deep understanding of the consumer. Attaining the top might be achievable, but maintaining there […]
Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target audience. This considers factors like customer satisfaction, brand awareness, brand loyalty, and how well the brand delivers on its promises. It’s basically measuring a brand’s health and effectiveness. Brands are […]
