We must understand there are various communication platforms we can use to engage customers/ clients and sway them into becoming a ‘market source’ for our businesses, products & services! ‘’Marketing’ is essentially the action of ‘promoting’ and ‘selling’ products or services, including ‘market research’ and advertising. Source; Oxford Dictionary. Let’s view the various… Continue reading Marketing Communications Mix In Brief
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Japan And Soft Power Building Relations And Cooperation
The concept of softpower has been significantly increasing in the hierarchy of scholarly and in the public debates of foreign affairs. The terms have been firmly visible in all the newspaper and magazines in articles on foreign affairs. The idea of softpower suggests that a foreign policy based on the combined use of both hard… Continue reading Japan And Soft Power Building Relations And Cooperation
Dangote: Most Valuable Brand Nigeria 2022
Dangote Industries, a proudly Nigeria owned again showed strength by emerging the Most Valuable Brand in Nigeria for a record 5th year in a row. This was part of the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA. Dangote emerged top with an… Continue reading Dangote: Most Valuable Brand Nigeria 2022
TOP 50 BRANDS NIGERIA® 2019 RANKING
Brand has become the most important asset of a corporate organisation. It is beyond just beautiful logos and fine fonts. It is a promise! The brand is a statement of who you are and what you stand for. This is what comes to mind when people come in contact with you or any of your… Continue reading TOP 50 BRANDS NIGERIA® 2019 RANKING