This ‘Naija spirit’, has been Nigeria’s identity for generations, driving individuals to overcome adversities and achieve success against all odds. The Naija spirit is not just a slogan; it is a defining characteristic of Nigerians that has enabled Nigerians to navigate economic downturns and difficult situations with resolute determination and perseverance, particularly in times like these.
As you might have experienced before, “Naija Spirit” captures the resilient determination of an average Nigerian. Despite the many challenges that have beset our nation, ranging from economic downturns, staggering increase in the cost of living, 2 digits inflation, and for those in the diasporas, grappling with adverse weather in strange lands, doing multiple jobs and still attending classes for a second or even third degree – the Nigerian spirit remains unbroken.
For us, the Naija Spirit is more than just a cultural concept, it is a sellable positive trait of a people that has repeatedly defied odds. In a world where economic downturns and social upheavals have toppled nations, Nigeria’s unique brand of resilience differentiate us. This reminds me of a Yoruba adage that says “Baa gunyan sinun ewe, baa sebe seepo epa, eni maa yo ayo” which roughly translates to mean that the resilient will have their full regardless of adverse situation. This has shown many times over that the true strength of a nation lies not in its resources, but in the resilience of its people.
Understanding the Naija Spirit
The “Naija Spirit” symbolises the strong will, perseverance, and resourcefulness that define many Nigerians. It is a spirit born out of necessity, forged through generations of overcoming adversity, and it continues to fuel the ambition and drive of millions of Nigerians today.
The Naija Spirit is not a recent phenomenon; it has been there for long. From pre-colonial times, when various ethnic groups managed their socio-political situations, to the era of colonial rule, Nigerians have consistently demonstrated a remarkable capacity to survive, adapt, and thrive. The forced amalgamation of diverse ethnicities under British colonial rule in 1914 laid the foundation for a collective national identity, which would later evolve into the Naija Spirit.
During the struggle for independence, the Naija Spirit was evident in the determination of nationalists like Nnamdi Azikiwe, Obafemi Awolowo, and Ahmadu Bello, who tirelessly advocated for self-governance. Their efforts, despite the enormous challenges posed by the colonial authorities, and internal differences, culminated in Nigeria’s independence in 1960.
Historical Examples of the Naija Spirit
Throughout Nigeria’s history, there have been numerous instances where the Naija Spirit has been undoubtedly at play. One of such periods was the Nigerian Civil War (1967-1970), a time of profound hardship and suffering. Despite the devastation of war, Nigerians on both sides of the conflict displayed incredible resilience. Post-war reconstruction efforts saw ordinary Nigerians rebuilding their lives from the rubble, demonstrating a strong commitment to the nation’s unity and progress.
The economic recessions of the 1980s and 1990s further tested the Naija Spirit. With the collapse of oil prices, widespread poverty, and political instability, many Nigerians were forced to innovate to survive. The rise of informal trading and entrepreneurship during these times is a testament to the Naija Spirit. Through sheer determination and an unyielding work ethic, many of these individuals went on to build successful enterprises, contributing significantly to the economy.
An apt and notable example of this is the story of Dr Cosmas Maduka, the founder of Coscharis Group, a conglomerate with interests in automotive, agriculture, and technology. Maduka’s journey began as a young boy who dropped out of school after the death of his father and started working as an apprentice in a motor parts shop. Despite numerous setbacks, including being cheated by business partners, Maduka persevered, eventually establishing one of the most successful companies in Nigeria. His success is a testament to the Naija Spirit, which refuses to be subdued by adversity.
Similarly, stories abound of young Nigerians who migrated from villages to cities with little more than hope and determination. These individuals, often facing significant challenges such as unemployment, lack of support, and unfamiliar environments, managed to carve out successful careers and businesses through hard work, perseverance, and the relentless pursuit of their goals.
The Naija Spirit is also evident in the Nigerian diaspora, particularly in countries like the United States and the United Kingdom. Nigerians have become one of the most educated immigrant groups in the U.S according to a 2018 Pew Research. Similarly, data from the US Census Bureau (2019) shows that Nigerian Americans have one of the highest median household incomes ($62,000) and educational attainment levels (54.4% with a bachelor’s degree or higher) among all ethnic groups in the United States.
The Naija Spirit in the Everyday Life of Nigerians
In urban centres like Lagos, Abuja, and Port Harcourt, the Naija Spirit is visible in the hustle and bustle of daily activities. We are known for our resourcefulness and ingenuity, often finding creative solutions to problems that would seem insurmountable elsewhere. The famous “jugaad” or “making do” mentality, where people repurpose and innovate with limited resources, is a daily practice in Nigeria. Whether it’s finding a way to keep a business running during power outages or navigating traffic congestion with patience and perseverance, the Naija Spirit is a constant companion in the lives of Nigerians.
Role of Traditional Values and Community Support in Fostering Resilience
We can’t but talk about the role that our traditional values and community support play in fostering the Naija Spirit. Traditional values such as the “omoluwabi” trait (a Yoruba concept that emphasize integrity, respect, and responsibility) and the “onye aghala nwanne ya” (an Igbo principle which means “no one should leave their sibling behind”), these reinforce the importance of resilience and support within the community.
The Naija Spirit in Action
Numerous stories highlight how individuals have risen from humble beginnings to achieve remarkable success, fuelled by sheer determination and resilience.
An example of this inspiring story is that of Chief Innocent Chukwuma, the founder of Innoson Vehicle Manufacturing, Nigeria’s first indigenous automobile company. Chukwuma, who started as a small trader selling motorcycle parts, faced numerous challenges, including a lack of access to capital and a market dominated by foreign competitors. However, his determination to succeed led him to establish a company that now produces vehicles suited to the Nigerian terrain, creating jobs and contributing to the nation’s industrial growth and a source of foreign exchange earnings.
Mrs. Folorunsho Alakija is another example, raised in a middle-class family and pursued a career in banking, but her entrepreneurial spirit led her to start her own business. Despite facing numerous challenges and setbacks in a male dominated business, Alakija persevered and built a business empire, becoming one of Africa’s richest women. Her company, Famfa Oil, is a leading oil and gas exploration and production company. Alakija’s story is an inspiration to many, demonstrating that with resilience and determination, anyone can achieve success against all odds.
How about the remarkable story of Tobi Amusan, the world record holder in the women’s 200-meter hurdles. Despite facing significant challenges, including a lack of sponsorship and initial disapproval from her family, Amusan remained steadfast in her pursuit of track and field. Her unwavering dedication and resilience have propelled her to the pinnacle of her sport, earning her global recognition and inspiring countless others.”
These stories, among many others, showcase how the Naija Spirit empowers individuals to turn obstacles into opportunities, proving that success is achievable even in the harshest conditions.
Nigerian Diaspora: Thriving Abroad
The Naija Spirit is not confined within our borders; it is a driving force behind the success of Nigerians in the diaspora, who have made significant contributions to their adopted countries while maintaining strong ties to their homeland.
The story of Adewale “Wally” Adeyemo, the first Nigerian-American to be appointed as the United States Deputy Secretary of the Treasury, is one. Born in Nigeria and raised in California, Adeyemo’s rise to one of the highest positions in the U.S. government is a testament to his hard work, perseverance, and commitment to public service. His success is not only a source of pride for Nigerians but also an inspiration to the global Nigerian community.
Similarly, Dr. Oluyinka Olutoye, a renowned paediatric surgeon, who gained international recognition when he successfully performed surgery on a baby in-utero, removing a tumor and placing the baby back in the womb. Born and raised in Nigeria, received his medical degree from Obafemi Awolowo University in Ile-Ife. Olutoye’s achievements in the medical field are a reflection of the Naija Spirit’s influence, driving excellence in education, hard work, and innovation.
Iyinoluwa Aboyeji co-founded Andela and Flutterwave, two of Africa’s most successful tech startups, which had been instrumental in positioning Nigeria as a hub for tech innovation. Aboyeji’s success abroad has had a ripple effect, attracting global attention to Nigeria’s tech ecosystem and inspiring a new generation of Nigerian entrepreneurs.
These stories of resilience, whether at home or abroad, underscore the Naija Spirit’s role in overcoming adversity and achieving success. They reflect the enduring belief that no matter the challenges, Nigerians possess the innate ability to thrive and make a significant impact on the world stage.
