2023 BSM Index
TOP 50 BRANDS NIGERIA® 2023
| #20 | FrieslandCampina WAMCO Nig Plc. |
|---|---|
| BSM Index | 62 |
| YoY | -2 |
| CEO | Bernard Cheruiuot Langat |
| Year Founded (in Nigeria) | 1954 |
| Website | www.frieslandcampina.com.ng |
| Head Office | Plot 7b Acme road, Ogba Industrial Estate, |
| Nationality | Netherland |
| Customer Base | – |
| Number of Branches | 1 |
| Annual Turnover | N199.5 billion |
| Employees | Over 1,000 |
| Marketing Budget | – |
FrieslandCampina WAMCO Nigeria PLC: Nourishing Lives, Enriching Futures
FrieslandCampina WAMCO Nigeria PLC is a pioneering force that stands as the nation’s foremost dairy brand and market leader. An affiliate of the esteemed Royal FrieslandCampina in The Netherlands, this distinguished entity has graced Nigerian homes with its exceptional dairy products, including the iconic Peak Milk, Three Crowns, and Friso, each ascending to the status of beloved household names.
FrieslandCampina WAMCO’s commitment goes beyond commerce—it is a passionate endeavor to make premium dairy nutrition accessible and affordable. At its core, the mission resonates: “nourishing Nigerians with quality dairy nutrition.” This mission is meticulously realized through innovative spirit and an extensive distribution network that spans the expanse of the nation.
A pioneer in local manufacturing of evaporated milk products, FrieslandCampina WAMCO has woven itself into the very fabric of Nigeria’s dairy landscape. From production to processing, packaging, marketing, and distribution, the brand exudes a steadfast commitment to excellence, manifesting in the presence of an array of milk products that have left an indelible mark on the nation.
At the heart of its mission lies the Dairy Development Programme (DDP), an inclusive business model that extends beyond commerce. Through a tapestry of community activities, the DDP fosters local economic development in milk production, benefiting consumers, farmers, communities, and the nation at large. This holistic approach has not only catalyzed economic growth but has also birthed new capacities, policies, and practices that empower pastoralists, small-holder farmers, and the country as a whole.
Building on its legacy, FrieslandCampina WAMCO further fortified its market leadership with the strategic acquisition of Nutricima’s dairy business. This bold move saw the integration of popular brands like Olympic, Coast, and Nunu milk, along with a state-of-the-art production facility in Lagos. This expansion solidifies FrieslandCampina WAMCO’s position as an enduring force in Nigeria’s dairy industry.
Amid its endeavors, FrieslandCampina WAMCO remains resolute in its vision—to ensure access to quality milk fortified with essential nutrients. This commitment extends beyond nourishment, encompassing the elevation of consumer knowledge, guiding healthier choices, and inspiring an active lifestyle. It is a testament to FrieslandCampina WAMCO’s enduring legacy: to nurture lives, enrich futures, and serve as a beacon of nutritional well-being that illuminates the path ahead.
