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HIGHLIGHTS
50 BRANDS THAT POWER NIGERIA 2021
10 BRANDS TO WATCH 2021
Youthful vibrant brands with exciting value propositions and promising. On their way to make the Top 50 League Table shortly
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BRAND INSIGHTS
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Brand as a promise
This are set of expected value proposition, pattern, feel and culture that is associated with your brand. That is whenever consumer comes in contact with you, the expectation they have about you.
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Brand as an Experience
Brand is the thought or image that comes to mind when a consumer comes in contact with you or any of your collections. This is formed based on previous experience or someone else’s narration. That is why most things are now experiential.
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Brand is Strategic
Branding is strategic as has been proved repeatedly, while marketing is tactical. Branding determine the depth and the flow of all other activities, engagement and it influences culture.
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Brand as a driver of choice
The brand is that thing that make a consumer to choose a particular product/service over another. It is the subliminal and intangible factor that uniquely differentiate you from the others.
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Brand is Confidence
Customers trust that the organisation, its product(s) or service(s) will do exactly what they already believe it will do, particularly based on previous experiences. Its been said that people often buy impulsively and justify later. Here, the brand is the justification.
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Brand is Valuable
Brand in summary has become one of the most valuable asset of a corporate organisation. From a financial point of view, a brand can be worth dozens of times the company’s book value. Though intangible, it is often the determinant of the sustainability of a business. This fact makes brand management indispensable.
NEWS FEATURES
OUR BLOGS
CMOs Choose Most Popular Brands in Nigeria 2021
The Most popular brand selection for the year, which is done with the TOM survey will now be conducted among...
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How Glo Emerged the Most Popular Brand in Nigeria
One of the significant outcomes of the report is Globacom’s emergence as the Most Popular corporate brand in Nigeria 2020
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Dangote, MTN, Globacom Topped 2020 Top Brands Evaluation.
TOP 50 BRANDS NIGERIA 2020. These are 60 Brands that Power Nigeria at 60. What is Nigeria without these brands...
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Unity, Power & Strength Awards
Objective: Drive the Nigeria brand towards achieving TOP 10 Nation brand value by promoting positive narratives of individual and corporate brands that have achieved success against all odds, as better narrative for the brand.
Our Mission
Our Value
Ferdi Moolman
Jimi Agbaje
Anthony Chiejina
Folu Aderibigbe
Layi Onafowokan
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