When people think of global business hubs, Silicon Valley, Dubai, Singapore, or Shanghai are usually the destinations that come to mind. Nigeria rarely does. Yet,
Revitalizing Nigeria’s Image: The Power of Nation Branding Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present
15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a dynamic and ever evolving one.
Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand is perceived by its target
This ‘Naija spirit’, has been Nigeria’s identity for generations, driving individuals to overcome adversities and achieve success against all odds. The Naija spirit is not
In today’s interconnected world, creating a global brand is becoming increasingly important for businesses looking to expand their reach beyond their home markets. Singapore and