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Our Blogs

The Essence of Brand Strength: Inside the TOP 50 BRANDS...

The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on its promise...

• BY Taiwo oluboyede

Our Blogs

Why Nigeria’s Future Depends on Strategic Nation Branding – The...

Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it...

• BY Taiwo oluboyede

Business News

Rebranding Nigeria- shorter

Revitalizing Nigeria’s Image: The Power of Nation Branding Nation branding is the strategic endeavor to shape a country’s global perception,...

• BY Taiwo oluboyede

Business News Our Blogs

Top 15 Most Consistent Brands in Nigeria | 2013 –...

15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a...

• BY Taiwo oluboyede

Our Blogs

UNDERSTANDING TOP OF MIND

TOP OF MIND (TOM) SURVEY AND ITS IMPORTANCE IN BRAND RESEARCH Top of mind (TOM) is a term used in...

• BY Taiwo oluboyede

Business News

Brand Valuation & Why It Matters

Brand rating and evaluation is like giving a report card to a brand. It involves assessing how well a brand...

• BY Taiwo oluboyede

Business News

The Resilience Naija Spirit in the Face of Economic Downturn

This ‘Naija spirit’, has been Nigeria’s identity for generations, driving individuals to overcome adversities and achieve success against all odds....

• BY Taiwo oluboyede

Our Blogs

Building a sellable Brand Architecture with examples

Building a sellable Brand Architecture with examples – Brand master class series Brand architecture is the arrangement and structure of...

• BY Taiwo oluboyede

Our Blogs

HOW TO BUILD A TOP BRAND

HOW TO BUILD A TOP BRAND – with real examples The brand which is a promise of value is what...

• BY Taiwo oluboyede

Brand To Watch

In today

In today’s interconnected world, creating a global brand is becoming increasingly important for businesses looking to expand their reach beyond...

• BY Taiwo oluboyede