About TOP 50 BRANDS
Nigeria’s Foremost Brand Evaluation and Marketing Firm.
Who We Are
TOP 50 BRANDS NIGERIA® is the nation’s leading brand evaluation and marketing research firm. For over a decade, we have provided the definitive "report card" for corporate Nigeria, measuring the most valuable but intangible asset of any organization: its brand. We don't just track market share; we track the "Heart Share", the mental real estate a brand occupies in the lives of 230 million Nigerians.
For over a decade, we have been the organizers of the annual TOP50 BRANDS NIGERIA report: a benchmark and report card by which corporate brands measure their market standing.
Our annual report reaches a global audience from over 120 countries through the BrandNigeria publication. This makes the voices of Nigerian brands heard globally.
10+
Years of Excellence
120+
Countries Reached
#1
Foremost Evaluation Firm
Our Expertise & Methodology
The BSM Index Difference
Our work is powered by the Brand Strength Measurement (BSM) Index, a proprietary, non-financial model that isolates brand health from mere financial turnover. By evaluating seven critical pillars, from Top-of-Mind Awareness to Social Relevance, we provide a transparent, rigorous, and consumer-centric benchmark that helps leaders protect and grow their brand equity.
Data-Driven Services
We offer deep, data-driven services including:
- Market Research & Surveys: Real consumer insight and competitor benchmarking tailored to your strategic goals.
- Perception & Sentiment Analysis: Tracking how your brand is seen in real-time; spotting risks and emerging opportunities early.
"Where data meets reputation. Where brands become stronger."