2023 BSM Index
TOP 50 BRANDS NIGERIA® 2023
| #12 | Seven-Up Bottling Company Ltd |
|---|---|
| BSM Index | 69.2 |
| YoY | +3 |
| CEO | Zlad Maalouf |
| Year Founded (in Nigeria) | 1960 |
| Website | www.sevenup.org |
| Head Office | 247, moshood Abiola Way, Ijora |
| Nationality | NG |
| Customer Base | – |
| Number of Branches | – |
| Annual Turnover | – |
| Employees | 3,500 |
| Marketing Budget | – |
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Seven-Up Bottling Company Ltd:
Refreshing Nigeria’s Story for Over 60 Years
In the vibrant landscape of Nigerian pop culture, Seven-Up Bottling Company Ltd (SBC) stands as an influential force, redefining refreshment and leaving an indelible mark on the nation’s taste buds. As one of the largest independent manufacturers and distributors of renowned soft drink brands in Nigeria, SBC has shaped the way Nigerians enjoy their favorite beverages.
SBC’s diverse portfolio boasts iconic brands that have become household names: Limpton, Pepsi, Mirinda, Seven Up, H2oh!, Mountain Dew, and Aquafina bottled water. These beloved brands are meticulously crafted and bottled across SBC’s nine state-of-the-art manufacturing plants. The beverages then journey across the nation through a well-established network of over 200 distribution centers (depots), ensuring that they reach every corner of Nigeria.
The inception of SBC’s journey aligned with Nigeria’s historic dawn on October 1st, 1960. As the country celebrated a new era, the first bottle of 7Up rolled off the production line, marking the beginning of a shared history and a lasting heritage. In the late 80s, SBC expanded its footprint by establishing two additional manufacturing plants in Ibadan and Ikeja. The early 1990s witnessed a pivotal moment as Pepsi International took over 7Up International, opening new doors for SBC to introduce the globally acclaimed Pepsi brand to the Nigerian market.
At the heart of SBC’s success lies a dedicated workforce of over 3,500 employees, whose passion and commitment fuel the company’s mission and vision. With a resolute vision to become Nigeria’s most admired and innovative company, SBC is steadfastly living its mission to be “the beverage maker that inspires and refreshes a youthful lifestyle.”
SBC’s has also diversified into other areas with the introduction of its Life Care division with popular products like 2Sure dishwash, 2Sure Antibacterial soap and hand sanitizers – all of which are formidable forces in their respective categories already.
As the vibrant story of Seven-Up Bottling Company continues to unfold, it remains a symbol of refreshment, innovation, and unwavering dedication to delivering joy to millions of Nigerians every day.
