When people think of global business hubs, Silicon Valley, Dubai, Singapore, or Shanghai are usually the destinations that come to mind. Nigeria rarely does. Yet, Africa’s most populous nation is quietly becoming one of the most consequential frontier markets in the world for business opportunities for the next decade and beyond. With over 230 million […]
In a time of economic recalibration, market dynamics, technological advancement, and changing consumer behaviour and expectations, brands have become more than commercial entities for recognition. It has become symbol of value, trust, resilience, and many ways, national identity. The 2025 edition of TOP 50 BRANDS NIGERIA® once again show this in reality, celebrating corporate organizations […]
The Naija Spirit: Rebranding Nigeria for a New Era of Renewed Hope Nigeria, a nation of boundless potential stands as the heartbeat of Africa, boasting both the continent’s largest and most youthful population and among its strongest economy. With a rich cultural and historical heritage, Nigeria’s youthfulness and substantial market position it as a global […]
An address by Mr Olufemi Awoyemi, Founder/Chairman, Proshare Nigeria Distinguished ladies and gentlemen, good morning. I appreciate the opportunity to deliver this keynote message at the Brand Nigeria Leadership Forum 2025, a convening that goes beyond dialogue to address a national imperative: how Nigeria is perceived, valued, and projected in an increasingly competitive and evolving […]
How to Build a Strong Brand- from Ground UP 7 Steps DIY for Brand Building Brand without any doubt has become the most valuable asset of any organisation. Though intangible, it is a most significant driver of business growth, profitability and the premium a company can earn from its products or services. Every day, we […]
Building a Brand that Last: In our contemporary world, building a robust brand that stands the test of time and commands a premium is nothing short of an art, rather than science. This journey towards establishing a brand that not only drives growth and profitability but also garners attention requires strategic finesse, dedication, and a […]
The annual TOP 50 BRANDS NIGERIA evaluation is a qualitative measurement of a brand’s ability to deliver on its promise to consumers. This evaluation is a non-financial assessment of the intrinsic value held by esteemed corporate brands. It checks consumer’s perceptions, their positivity or potential reservations towards a brand, and the consequential impact on its […]
Nation branding is the art of shaping a country’s perception on the global stage with the objective of casting it in a positive light, such that resonates with diverse audiences. This process involves a careful blend of cultural elements that grant a nation a distinctive identity and relevance, leveraging marketing strategies to highlight specific facets […]
Revitalizing Nigeria’s Image: The Power of Nation Branding Nation branding is the strategic endeavor to shape a country’s global perception, with the aim to present it in a positive light to a diverse audience beyond its shores. It’s a fusion of cultural elements that gives a nation a unique identity and relevance. This involves utilizing […]
15 Most Consistently Rated Brands in Nigeria The Nigerian business environment isn’t just the largest in Africa, but also a dynamic and ever evolving one. In this competitive environment, standing out from the crowd requires a commitment to excellence and a deep understanding of the consumer. Attaining the top might be achievable, but maintaining there […]
