TOP 50 BRANDS NIGERIA® is a selection, analysis, rating and celebrates of top corporate brands that have consistently maintained a leadership position in their categories, living up to their promise, and have become a part of the popular culture, attracting powerful visual cue that evokes emotion from the people. They have transcended their product/services’ categories and mean much more to the consumers. They have been able to master the art of brand building to the point earning equity.
The top brands have good understanding of the market, and have aggressively worked towards meeting the expectation of the consumers.
With the volume of competition that businesses face in most industries, it has never been more important to stand out and develop unique identity and value proposition through strategic branding. These top brands are now part of our lives; they represent more than their products/services and have become part of the popular culture. They provide the ultimate experience, drive innovation, as well as deliver quality products and services.
At this very important time in our nationhood, there is no overstatement of the important roles top brands are playing in our national space. They are vital elements that sustain daily lives, providing the much needed jobs, goods and services, create wealth and also socially responsible, with many interventions that endeared them more to the people.
We also have the 10 brands to watch, though they are not on the TOP 50 BRANDS league table yet, but they have shown promises and the potentials within a period of time. The exciting thing about the brand to watch is that they are mostly home-made brands.
