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50 Brands that Power Nigeria
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TOP 50 BRANDS NIGERIA® 2023

 
1
1
84.2


2
2
84


3
3
77.9


+2
4
4
77


-1
5
5
77


-1
6
6
75


+1
7
7
72.7


-1
8
8
72.1


9
9
71


10
10
70.8


+6
 

FEATURES

TOP 50 BRANDS NIGERIA® 2023

Every year at TOP 50 BRANDS NIGERIA®, an annual presentation of a brand research endeavour, where...

Most Popular Brands 2023

The Most Popular Brands are the quintessential guardians of corporate excellence. Their stature is...

Building a Brand that Last

This journey towards establishing a brand that not only drives growth and profitability but also garners attention...

HIGHLIGHTS

Most Valuable Brand in Nigeria 2023

A Vibrant Conglomerate: Dangote Industries Limited is not just a company; it is a diversified...

Most Valuable Telecoms & Multinational Brand 2023

MTN's leadership role in network coverage, expansion, and state-of-the-art infrastructure....

Most Popular Brand 2023

Glo—a Nigerian multinational telecommunication company that stands as a beacon of innovation and progress...

Highest Gainer YoY

Rite Foods Limited stands as a beacon of innovation and nourishment with quality food and beverage brands...

OUR BLOGS

50 BRANDS THAT POWER NIGERIA 2023

15 brands maintained their 2023 position

Dangote, Mtn Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMNplc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI
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10 BRANDS TO WATCH 2023

Youthful vibrant brands with  exciting value propositions and promising. On their way to make the Top 50 League Table shortly

 
 

BRAND INSIGHTS

  • Brand as a promise

    This are set of expected value proposition, pattern, feel and culture that is associated with your brand. That is whenever consumer comes in contact with you, the expectation they have about you.

  • Brand as an Experience

    Brand is the thought or image that comes to mind when a consumer comes in contact with you or any of your collections. This is formed based on previous experience or someone else’s narration. That is why most things are now experiential.

  • Brand is Strategic

    Branding is strategic as has been proved repeatedly, while marketing is tactical. Branding determine the depth and the flow of all other activities, engagement and it influences culture.

  • Brand as a driver of choice

    The brand is that thing that make a consumer to choose a particular product/service over another. It is the subliminal and intangible factor that uniquely differentiate you from the others. 

  • Brand is Confidence

    Customers trust that the organisation, its product(s) or service(s) will do exactly what they already believe it will do, particularly based on previous experiences. Its been said that people often buy impulsively and justify later. Here, the brand is the justification.

  • Brand is Valuable

    Brand in summary has become one of the most valuable asset of a corporate organisation. From a financial point of view, a brand can be worth dozens of times the company’s book value.  Though intangible, it is often the determinant of the sustainability of a business. This fact makes brand management indispensable.

NEWS FEATURES

 
 

iambrandnigeria award plague - TOP 50 BRANDS NIGERIA
I AM BRAND NIGERIA

Unity, Power & Strength Awards

Objective: Drive the Nigeria brand towards achieving TOP 10 Nation brand value by promoting positive narratives of individual and corporate brands that have achieved success against all odds, as better narrative for the brand.

Our Mission

Celebrate the Nigerian brands and showcase the power of the country as a brand in itself.

Our Value

Flaunt to the world how well accomplished Nigerian brands are and impactful they are.